Today we heard more from Tom Staggs, Chairman at the Walt Disney Parks and Resorts, about MyMagic+ in his blog. Over the years Disney has been creating more immersive and interactive ways to experience the parks. From interactive queues and games, Disney is finding new ways for you to experience the same parks again and again. The queues offer new experiences as you wait for the rides. The games take ordinary artwork and displays and turn them into fun games and new obsessions! I have friends who play the Sorcerers of the Magic Kingdom. They are trading cards that they receive from the game to complete their sets.
We have mentioned before about FastPass+, a system that allows you to preplan your trip and set up times to experience select FastPass attractions. Instead of collecting FastPasses when you arrive at the park, you can select times in advance of your trip to experience the rides.
Now we are hearing about MyMagic+. This includes the My Disney Experience website and mobile app, giving you the ability to plan your trip online before arrival, plus last minute information on everything Walt Disney World has to offer. Staggs indicates that since not everyone likes to plan in advance, the My Disney Experience allows those who don’t like to plan to go with the flow. Using their smartphones after arrival, everyone can modify their plans instantly. How will this all work when you arrive? Guests will wear the MagicBand. This wristband will replace the Key to the World card and become your room key, theme park ticket, FastPass+ ticket, PhotoPass card and optional charge card.
Last month more testing was done on this system. They will continue testing and tweaking the system. No word on when the program will go live, other than Staggs indicating they will share more in the months ahead.
Now it’s your turn. What do you think about MyMagic+? Are you looking forward to it at the parks or has Disney gone too far in controlling your experience?
